Yeohyun Ahn

EVOLVING GRAPHIC DESIGN, SINCE 2022
Graphic Design has been a predominantly white and European-centric academic area deeply rooted in Bauhaus, a German art school from 1919 to 1933, combining crafts and the fine arts to approach constructive and universal design for mass production. It has dominated modern graphic design for over 100 years. Visual design education is rapidly shifting from Western and print-centric to diversifying with emerging technology and globalization. This research will investigate the future of graphic design education, research, and practices, crossing boundaries among creative coding, 3d printing, Guerrilla projection, speculative design, sound, data visualization, augmented reality with activism, and cultural identity impacted by globalization. The curated collection will showcase evolving graphic design, including technically diverse and culturally inclusive voices and approaches. The website, http://www.evgd.org, is designed and developed to embrace national and global audiences.

Typography by Taekyeom Lee Generative Typographic System by Yeohyun Ahn

Summary Report for Brittingham Grant, “Inclusive Graphic Design” in 2022-2023
The research aimed to create original and impactful exhibition design and research opportunities for academically underrepresented and marginal graphic design educators in the United States. As an Asian female faculty in the US graphic design, I have been profoundly aware that visual design education in the US is historically European-centric, and technically print design dominated mass production. Print design is a core of graphic design education, research, and practices. It is deeply rooted in Bauhaus. It was a German art school from 1919 to 1933, integrating crafts and the fine arts to approach rigorous, constructive, and universal design. Bauhaus's design philosophy and style have academically dominated modern graphic design education in the United States for over 100 years. Now visual design education in the US is hugely demanded to decolonize, extend, and diversify from Western and print-centric to cross-disciplinary and inclusive graphic design education and practices. It aligns with new emerging technology and globalization of visual design education. I feel academically responsible for incubating inclusive and technically diverse graphic design approaches to the US's academically conservative graphic design education. The research has investigated the future of visual design education and research. It crossed boundaries among computational graphic design, 3d printing, Guerrilla projection, speculative design, sound, data visualization, virtual reality, augmented reality with activism, indigenous typography movement, and cultural identity as self-expression and reflection. The design research was presented at the 110th CAA (College Art Associations Conference) 2022 in February of 2022 in Chicago. CAA is the largest professional conference of art historians, artists, designers, curators, and others in the visual arts in the US. Also, it was presented at SEGD Academic Summit in June of 2022. SEGD is a global design community for professional designers having over 2,200 members from 35 countries. It will be published in the journal, Communication + Place by the SEGD (Society of Experiential Graphic Design) in 2023. I received the SEGD Educator Award 2022 from the SEGD conference, Experience, Portland, OR. The exhibition partnered with the SEGD (Society of Experiential Graphic Design) and was sponsored by The Division of Diversity, Equity, and Educational Achievement, The Global Engagement Office in the School of Education, Art and Computer Science Department at UW-Madison. They supported the exhibition and the conferences through regional, national, and international presentations to disseminate and publish as research papers. The Symposium was held from June 23 to 24, 2022, as a hybrid. The interim dean, Adam Nelson, and the senior curator of the Cooper Hewitt, Smithsonian Design Museum, Ellen Lupton, delivered the remarks at the opening of the Symposium. It offered fifteen sessions with the twenty presenters at the conference with the one hundred nineteen participating attendees.

Exhibition Title: Evolving Graphic Design
Exhibition Period: May 24, 2022, to June 24, 2022
Gallery Place: Art Loft Gallery and Backspace Gallery, University of Wisconsin Madison
Symposium: Evolving Graphic Design
Period: June 23-24, 2022 hybrid, University of Wisconsin Madison

Project Partner
SEGD (Society of Experiential Graphic Design), https://segd.org/
Cybelle Jones, CEO of SEGD (Society of Experiential Graphic Design), cybelle@segd.org

Exhibition Sponsors
The New Art School, https://newartschool.education, Spain
Lefteris Heretakis, Director, design@newartschool.education
Division of Diversity, Equity and Educational Achievement (DDEEA), UW Madison
Dr. Lavar Charleston, vice chancellor for diversity and inclusion, vice provost, and Elzie Higginbottom Director, lavar.charleston@wisc.edu
Department of Art, School of Education, UW Madison
Prof. Derrick Buisch, Department Chair, dbuisch@education.wisc.edu,
Computer Science Department, School of Computer, Data & Information Sciences, UW Madison
Prof. Remzi H. Arpaci-Dusseau, Department Chair, remzi@cs.wisc.edu
Global Engagement Office, School of Education, UW Madison
Prof. Li-Ching Ho, Director, liching.ho@wisc.edu
AIGA UW Madison Chapter, Madison, WI
Austen Gene Wallenfang, President, agwallenfang@wisc.edu

Exhibition Curatorial Committee
Yeohyun Ahn (chief curator), Assistant Professor, UW-Madison
Moon Jung Jang (Assistant Curator), Associate Professor, University of Georgia
Heather Quinn (Assistant Curator), Assistant Professor, Washington University in St.Louis
Exhibition Installation Committee
Yeohyun Ahn, Assistant Professor, UW-Madison
Taekyoem Lee, Assistant Professor, UW-Madison
Henrique Nardi, Lecturer, UW-Madison

Exhibition Design Committee
Yeohyun Ahn, Assistant Professor, UW-Madison
Taekyoem Lee, Assistant Professor, UW-Madison
Josephine M Cutrara, BFA in Painting and Graphic Design 2022, UW-Madison
Symposium Committee
Yeohyun Ahn (co-chair), Assistant Professor, UW-Madison
Taekyoem Lee (co-chair), Assistant Professor, UW-Madison
Alex Briaxwood (co-chair), Associate Professor, Iowa State University
Henrique Nardi, Lecturer, UW-Madison
Chris Hamamoto, Assistant Professor, California College of the Arts

Student Assistants:
Emma Senft, MFA Candidate in WorkWorking 2023
Esther Cho, MFA in WorkWorking 2022
Shanne Low, Graphic Design Senior at UW
Josephine M Cutrara

Participated Exhibitors
Yeohyun Ahn, Assistant Professor, University of Wisconsin Madison (PI)
Anastasiia Raina, Assistant Professor, Rhode Island School of Design
Christ Hamamoto, Assistant Professor, California College of the Arts
Moon Jung Jang, Associate Professor, University of Georgia
Heather Quinn, Assistant Professor, DePaul University
Alex Braidwood, Associate Professor, Iowa State University
Taekyeom Lee, Assistant Professor, Iowa State University
Archana Shekara, Associate Professor, Illinois State University
Adam DelMarcelle, Assistant Professor, Wilson College
Mihyun Kim, Assistant Professor, Texas State University
Ting Zhou, Assistant Professor in Residence, University of Connecticut
Hairi Han, Associate Professor, Benedictine University
Jing Zhou, Associate Professor, Monmouth University
Visakh Menon, Adjunct Professor, (CUNY) NY City College of Technology
Henrique Nardi, Lecturer, University of Wisconsin Madison,
Justine Lincoln, Associate Professor, Whitman College
Ben Evjen, Assistant Professor of Practice in Graphic Design, University of Nebraska, Lincoln
Miriam Martincic, Assistant Teaching Professor of Graphic Design, Iowa State University
Mia Cinelli, Assistant Professor of Graphic Design, University of Kentucky
David Versluis, Emeritus Professor of Art (Graphic Design), Dordt College
Roy R. Behrens, Emeritus Professor of Art and Distinguished Scholar, University of Northern Iowa
Pouya Jahanshahi, Associate Professor of Graphic Design, Oklahoma Sate University
Lisa Maione, Assistant Professor, Kansas Art Institute
Dori Griffin, Assistant Professor, University of Florida

Participated Presenters for the Conference
Yeohyun Ahn, Assistant Professor, University of Wisconsin Madison (PI)
Anastasiia Raina, Assistant Professor, Rhode Island School of Design
Christ Hamamoto, Assistant Professor, California College of the Arts
Moon Jung Jang, Associate Professor, University of Georgia
Heather Quinn, Assistant Professor, DePaul University
Alex Braidwood, Associate Professor, Iowa State University
Taekyeom Lee, Assistant Professor, Iowa State University
Archana Shekara, Associate Professor, Illinois State University
Adam DelMarcelle, Assistant Professor, Wilson College,
Mihyun Kim, Assistant Professor, Texas State University
Ting Zhou, Assistant Professor in Residence, University of Connecticut
Jing Zhou, Associate Professor, Monmouth University
Henrique Nardi, Lecturer, University of Wisconsin Madison
Ben Evjen, Assistant Professor of Practice in Graphic Design, University of Nebraska, Lincoln Mia Cinelli, Assistant Professor of Graphic
Design, University of Kentucky
David Versluis, Emeritus Professor of Art (Graphic Design), Dordt College
Roy R. Behrens, Emeritus Professor of Art and Distinguished Scholar, University of Northern Iowa
Pouya Jahanshahi, Associate Professor of Graphic Design, Oklahoma State University
Lisa Maione, Assistant Professor, Kansas Art Institute
Dori Griffin, Assistant Professor, University of Florida

Exhibition Photos from Gallery 7, Art Lofts and BackSpace Galleries

Virtual Gallery for Evolving Graphic Design
Directly URL: https://www.artsteps.com/view/62a953231e18ae2b94ce2438

Website for Evolving Graphic Design
https://www.evgd.org/

Evolving Graphic Design Conference
https://evgd2022.sched.com
119 Attendees (in person and virtual) participated in the conference. The file is attached.

Conference Photos
Alex Braidwood, Associate Professor at Iowa State University, performed at the closing reception.

For more information: http://www.evgd.org

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